Discover how to save time and improve the traceability of your fresh produce with MarCoPack automatic and semi-automatic labeling solutions adapted to your packages and products.
Morocco has established itself as a key player in the export of fresh produce to Europe, thanks to its favorable climate and progressive approach to sustainable agriculture. However, to stand out in an increasingly competitive global market, Moroccan producers must adopt advanced technologies that improve quality and efficiency at all stages of the production process. Among these advances, tray and package labeling plays a crucial role.
In this scenario, MarCoPack, specialist in industrial labeling machinery, offers innovative solutions designed to meet the needs of the local market.
The importance of labeling in Morocco’s agricultural sector
European market requirements for fresh produce
Europe represents the main destination market for Moroccan agricultural exports. Fruits such as citrus fruits, berries and horticultural products, such as tomatoes and peppers, are especially in demand.
However, this market imposes strict labeling standards for traceability, requiring products to carry accurate information on origin, expiration and harvest dates, nutritional information and traceability codes.
Compliance with these requirements is not only a legal obligation, but also an opportunity to improve the perception of products and strengthen their positioning in highly demanding markets.
How labeling affects customer perception
Clear and professional labeling is not only a functional tool, but also a powerful marketing strategy. Providing legible and attractive information on labels conveys confidence to the end consumer, increases product visibility on the shelf and helps to build brand reputation.
Why MarCoPack solutions are ideal for Morocco
Technology adapted to local needs
The agricultural sector in Morocco faces specific challenges such as variations in production due to weather and the need to meet tight deadlines for exports.
MarCoPack labeling machines are designed to address these challenges, offering:
- High speed: They process large volumes in a short time, allowing the most demanding deadlines to be met.
- Versatility: They adapt to trays of various sizes, shapes and materials.
- Economic efficiency: Reduce waste and operating costs by enabling real-time printing and labeling.
Recommended models for fresh produce
MCP 600T 2c Labeler

This machine is perfect for labeling boxes, trays and packages of fruits, vegetables or other fresh produce. Some of its outstanding features include:
- Ability to label both top and bottom, as required.
- Labeling speed of up to 9,000 trays per hour, making it ideal for high volume production lines.
- Made of stainless steel.
- Touch screen for easy parameter adjustment and reduced downtime.
- Alarm systems that guarantee the continuity of the process, notifying of label breakage or end of labels.
Printer-applicator ST 418

Designed to print and apply labels in a single step, the ST 418 is a flexible and economical solution for small and medium-sized producers. Some of its advantages include:
- The ability to accurately label trays and cases.
- Options such as remote labeling by air blast or direct application in corners.
- Elimination of pre-printed label stock by producing them in real time.
SET 200 Automatic Labeler

The SET 200 stands out as a reliable, economical and adaptable solution designed to label cylindrical containers of different sizes with maximum precision and the ability to adapt to different labeling needs, thanks to its features:
- Labeling speed: Up to 25 meters/minute, ideal for high capacity production lines.
- Allows the application of one label (wrap-around or partial) or two labels on the same reel, adjusting to each customer.
- Touch screen for easy configuration and parameter setting.
- It uses a stepper motorized label applicator, which ensures a precise and uniform application on each container.
Benefits of investing in automated labeling technology
Time and cost savings
MarCoPack’s automated labeling machines optimize every step of the process, from printing to application. This not only saves time, but also reduces costs associated with human error and label waste.
Guaranteed regulatory compliance
Automated labeling ensures that each tray or package meets strict EU standards, providing legible and detailed labels with the necessary information, such as barcodes, expiration dates and logos.
Improved product perception
Professional labeling is key to positioning your products as high quality options in international markets. Clear, personalized and well-designed labels help differentiate your products on the shelves and capture consumers’ attention.
Practical applications for the Moroccan market
Agricultural cooperatives
Cooperatives grouping small farmers can take advantage of MarCoPack’s labeling solutions to professionalize their processes and increase export capacity. These machines enable uniform and accurate labeling, ideal for large batches of products such as citrus and vegetables.
Fruit and vegetable exporters
Exporters working with European supermarkets need to meet high quality, multilingual labeling requirements. MarCoPack machines offer the flexibility and precision needed to meet these demands.
Local packaging industries
Packaging companies that supply agricultural producers can use our solutions to offer a complete service, increasing their added value in the supply chain.
Success story: Modernization of the labeling system of DUROC, a fruit and vegetable company in Morocco.
The challenge
The fruit and vegetable company DUROC, located in Morocco, was faced with an urgent need to replace its labeling machines with more efficient equipment with higher production capacity. Specific requirements included:
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- Extreme versatility: Ability to handle a wide variety of containers of different formats and sizes.
- Compact design: Suitable for installations with limited space.
- Professional finish and durability: The steel construction of our machines guarantees an impeccable design, easy cleaning and a long service life.
The solution
MarCoPack responded to this challenge by designing and manufacturing five state-of-the-art industrial automatic labelers, delivered and installed at DUROC’s facilities in Morocco. These machines incorporate key features that significantly improve work processes:
- Efficiency and accuracy: Fast and accurate labeling, ensuring that products maintain a professional presentation at all times.
- Innovation in confined spaces: Special system that allows uninterrupted label changes, ideal for installations with space limitations.
- Easy label roll changeover: Simplified process that allows operators to make quick and efficient changeovers without interrupting the workflow.
- Reliability and durability: Rugged construction to withstand harsh conditions, ensuring consistent, long-lasting performance.
The results
The implementation of these five labelers has allowed DUROC to optimize its labeling process, increasing operational efficiency and improving the presentation of its products in the market.
This partnership highlights MarCoPack’s commitment to excellence and its ability to offer customized solutions that contribute to the growth of the fruit and vegetable sector in Morocco.
For more details about this project, you can consult the complete article in our blog The project of 5 labeling machines for the fruit and vegetable company DUROC in Morocco is finished.
Why choose MarCoPack as a strategic partner in Morocco?
Experience and certified quality
With more than three decades of experience and ISO 9001:2015 certification, MarCoPack guarantees high quality solutions that meet the demands of the Moroccan market.
Local technical support
We understand that after-sales support is key. Therefore, we offer installation, training and maintenance services to ensure that our machines operate at peak performance.
Customized solutions
Each customer is unique, and our solutions are tailored to the specific needs of Moroccan producers and exporters, ensuring optimal results.
Looking for customized and innovative labeling solutions?
With MarCoPack, your agricultural business in Morocco will be ready to compete in the global market with the highest quality and efficiency. We accompany you through the whole process, from the design of the labeling solution to the integration into your production line!

Alejandro Serrano Romero
Export Executive MARCOPACK S.L.


